The competition on all social media platforms is becoming stronger, especially on Instagram. So, it is essential to keep an eye on the metrics of your account’s performance. Instagram metrics are the starting point to know the ways to grow your followers count. With Instagram insights, you can easily align your marketing strategy to reach your goals. However, if you are a business looking forward to enhance your visibility on Instagram, knowing the performance metrics will take you on the right path.
Get on to the article below to find the ways to measure your success rate on Instagram.
What Are Instagram Metrics?
Instagram metrics are the measure of your account performance based on the audience activity on the content and the reach gained for your brand. Getting Instagram metrics provides information about who viewed and interacted with your account. Some of the key metrics on Instagram are impressions, reach, engagement, and follower growth.
Best Metrics That Matter The Most On Instagram
Growing followers on Instagram is becoming quite difficult because of the greater engagement of people worldwide. To make it possible, keep an eye on the following metrics and make efforts accordingly to grab the attention of your target audiences.
#1. Engagement Rate
No matter whether it is an individual post or your entire Instagram account, the likes, shares, and comments section determines your engagement rate. Looking at the insights regarding Instagram engagement gives you an idea of bringing out an excellent marketing strategy and grabbing more new audiences. Engagement remains the essential factor on Instagram to build a better relationship with followers. Here are the details of the Instagram engagement rate to take into consideration:
- An engagement rate of less than 1% is low.
- Considering 1 to 3.5% of engagement rate as good or average.
- 3.5 to 6% of engagement rate is high.
- The above 6% of engagement rate is very high.
Considering the above metrics, analyze the engagement rate of your content and make improvements to gain better results.
#2. Audience Reach
Instagram reach is the number of audiences who view your post. When the reach or impressions of your Instagram content increase, your brand awareness also improves to a greater extent. Therefore, considering your audience’s interest reaches your Instagram content to a wider range, expanding your popularity. Monitoring your content reach more accurately drives traffic to your Instagram account. Therefore, getting unique views indicates your content reach on Instagram, which generates more clicks and tons of engagement.
#3. Followers Growth
Getting the follower’s growth metrics indicates whether the user count on your profile is increasing or decreasing. The graph of followers’ growth should always be on the rise. To do that, keep an eye while creating content and confirm whether it looks engaging. An increase in follower count represents the potential reach of your Instagram content. The follower’s growth metrics show improvement in your engagement rate also.
#4. Impact Of Using Hashtags
It is no surprise that hashtags rule the Instagram platform. Publishing posts with one hashtag gain an engagement rate of around 12.6% compared to posts without hashtags. Therefore, preparing a list of relevant hashtags is essential to gain greater engagement among audiences. Once finding the right hashtags suitable for your content, your profile reach gets better with the increase in visibility.
#5. Click-Through Rate From Bio
Instagram bio provides an opportunity to boost the click-through rate for the required page. Since the Instagram profile is the first visit of a new audience, providing a clickable link on the bio section encourages visitors to view the particular site. As a result, the CTR of your website or the landing page goes higher.
Instagram is a perfect platform to expand your visibility and convert your profile visitors into potential customers. Therefore, consider the above Instagram metrics to gain an authentic connection with your target audiences. Measure the success rate of your Instagram efforts and increase your ROI.